Tell us what this side of the industry is actually like.

Ravaki™ is built for advertisers and agencies, and the people who know where it falls short are advertisers and agencies. This page is how you tell us — and how you put what you know in front of other people who need it.

What is worth sending

What is broken in practice. Measurement that does not survive a finance review. Spend you could not account for. Reporting that answers a question nobody asked. The gap between what a platform claims and what it does on a Tuesday afternoon.

Product feedback on Ravaki. Missing capability, wrong assumptions, workflows that fight you. We would rather hear it here than read it somewhere else.

Writing. Analysis of demand-side practice, measurement, brand safety, procurement or agency operations — published under your name on Blowtrumpet or State of Ads.

Research. Questions worth studying properly: where budget actually goes, what contextual targeting can and cannot do, how outcomes should be measured when nobody is tracking anybody. This runs through State of Ads, which is not a commercial channel.

Briefs for early-career work. A real problem with real constraints is the most useful thing an advertiser can give somebody learning this craft. We run those with mentorship through HFW.

What you get

Credit and ownership of your writing. Direct access to the people building the product. Roundtables where you can say what is not working without it becoming a sales conversation. And no, feedback has no effect on your commercial terms in either direction — we will not reward it and we will not penalise it.

What we will not do with it

We will not name you, your brand or your agency anywhere without your written consent. Not in a case study, not in a logo wall, not in an answer to a journalist. Your campaign data is never published or shown to anyone, including in a form where you could be identified.

Before you send anything

Invited work — commissioned writing, research collaboration, a brief run with us — is covered by a written agreement setting out scope, credit, confidentiality and payment.

Anything else is unsolicited, and is received on a non-confidential basis under our Unsolicited Idea Submission Policy. The licence you give us there is non-exclusive — your idea stays yours to use. If what you have is commercially sensitive, say so before you send it and we will consider an agreement first.

[Read the Unsolicited Idea Submission Policy]

Get in touch

Contributions and feedback: contribute@ravaki.com

Research: research@stateofads.com

Agreements before submission: legal@blowtrumpet.com