Ravaki
Every rupee accounted for
Every outcome measured
Ravaki is the advertiser platform from Blowtrumpet — a demand-side system built to lift Return on Ad Spend, with full campaign control and reporting you can actually audit.
In closed testing · A Blowtrumpet platform
The problem Ravaki is built for
Advertising in the creator economy is full of promise and full of leakage. Budgets disappear into intermediaries nobody can name. Measurement arrives too late to act on. The price you pay bears no visible relationship to the inventory you got. And at every budget level, the problem takes a different shape:
Smaller budgets — hard to find the right creators, no reliable measurement, uncertain return.
Mid-size budgets — scaling gets complicated, creator output is inconsistent, pricing is opaque.
Large budgets — brand risk, the cost of exclusivity, and audiences that fatigue before the campaign ends.
Ravaki addresses all three directly: control meets performance, and every rupee works harder.
What you get
One all-in price for a delivered outcome. You are charged a single price for verified, delivered media. There is no stack of hidden intermediary costs between your budget and the content your ad appeared beside — because Blowtrumpet buys that inventory on its own book and sells you a finished product.
Full campaign control. Plan, launch and manage campaigns your way — creative, approvals, spend allocation, pacing and placement.
Precise, context-aware targeting. Audience filters by demographics, geography and interest; multi-platform reach across video, social and live-stream content; contextual targeting that keeps your brand beside content that suits it.
Reporting you can audit. Impressions, engagement, conversions and outcomes, in real time, benchmarked across creators, channels and campaign types. No hidden numbers. No inflated metrics.
RoAS as the unit of success. Intelligent allocation across budget sizes, and tooling built around the only question that matters: did this spend produce a measurable business result?
Scale without complexity. From a single creator engagement to hundreds, in one dashboard, with automated workflows that save time without costing you oversight.
Built on proven standards. Designed for what comes next.
Ravaki does everything advertisers expect of a modern demand-side platform — targeting, pricing, delivery control, reporting and optimisation. That is the baseline, not the pitch.
What is different is underneath. Blowtrumpet trades as principal: we buy inventory in our own name and sell you a finished media product in our own name. You get one price, one counterparty and one invoice, with the complexity of sourcing handled on our book rather than billed to your budget.